If I’m Talking, I Must Be Communicating


Too many managers make the mistake of confusing simple talk or top-down orders with real communication, often leading to confusion, mistrust and a disconnect between managers and employees. Meaning-centered communication allows managers and leaders to better frame their words to provide meaning and sense for those they are communicating with.

In this video, Dr. Melanie Cohen, IT Strategist with the U.S. Department of Housing and Urban Development, interviews Gail Fairhurst of the University of Cincinnati about the importance of framing in effective communication and successful leadership.

What You’ll Learn

Through watching this video, you will be able to:

  • Discover how leaders shape context through their framing
  • Assess your framing style along with its strengths and challenges
  • Learn three powerful techniques to improve your framing

Watch the Video


  • Do you want to know more about framing? Visit Gail Fairhurst’s Leadership Framing Website for resources, tools and other information about framing techniques.

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