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Social Media and Crisis Communications: The Good, the Bad and the Ugly

Overview

In this recorded webinar, you’ll learn best practices for communicating via social media during a crisis based on examples from government agencies, NGOs and private industry.

Social media community managers should have a plan in place for sharing, receiving and responding to information via social media during a crisis. Whether that crisis is a threat to public health and safety, a threat to your agency’s reputation or the reputation of your agency’s principles, having a plan to address the crisis in an accurate, timely and relevant way is essential.

The webinar covers:

  • Why your organization needs a social media crisis communication plan
  • What kinds of crises your organization should be prepared to address via social media
  • Elements to consider before developing a social media crisis communication plan
  • Ten best practices for communicating via social media during a crisis

Watch the Video

Reflection

Does your organization have a crisis communication plan? What types of crises might your organization have to address via social media?

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