Simon Sinek: How Great Leaders Inspire Action


Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. ┬áHe wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the Golden Circle, what he calls “a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others.” ┬áThis video explores how leaders can inspire cooperation, trust and change.

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Additional Resources:

View a list of recommended readings on what makes a great leader.

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