The Power of Collective Intelligence


Most organizations are structured around a top-down decision-making hierarchy. Your park or program is probably no exception. What if there was a better way to include a diverse perspective within important decisions while also producing better results? Who wouldn’t like that?

Louis Rosenburg believes organizations can use a Collective Intelligence model to empower workers and boost organizational performance. Mr. Rosenburg turned to the natural world for his model—the honeybee. Although we like to envision the queen bee as a leader, the important decision of selecting a new hive location comes from the collective. No one bee has the mental ability to do this on their own. However, together they form a collective intelligence that can. What could our parks and programs accomplish with such a system?

Using a collective intelligence model will not make the role of designated leaders any less important. Instead, the model empowers workers more and those workers will need leaders to guide and encourage them.

From the Article

“In other words, by working together as a unified system, the organization (i.e.,the bee colony) is able to amplify its intelligence well beyond the capacity of any individual member of the group.”

  • Collective Intelligence: Can we think smarter together?
  • Herding: The pitfalls of following trends and social media
  • Can the Collective Intelligence model make workplace inequalities a thing of the past?

Additional Information

Evidence from a Collective Intelligence Factor in the Performance of Human Groups

The Wisdom of the Crowd in Combinatorial Problems

The Influence of Collective Opinion on True-False Judgment and Information-Sharing Decision

Social Influence Bias: A Randomized Experiment

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