Short, Tasty and Meaningful Interactions
Pop-ups are all the rage in American society. Famous chefs are using limited engagement restaurants in vacant storefronts to experiment with new recipes and menu concepts. Major brands offer temporary retail locations with special exclusive merchandise to gauge customer interest and help drive innovation. Artists are creating street art and experiences which, unlike a traditional curated gallery, are intended to be stumbled upon and consumed haphazardly and by accident.
Pop-up interpretive experiences mimic these ideas – they are short, ephemeral interactions where visitors stumble on an opportunity to share their experiences within a meaningful resource and connect more deeply with that resource. They may be media based, personal services based or a combination of the two. Oftentimes, they add an extra layer on top of existing park offerings to welcome visitor interaction and engagement in dialogic questions.
Because of their transient nature, pop-up interpretive experiences are most often based around questions on the lower end of the intensity spectrum – in the ICSC model, Phases 1 & 2; in the MuseumHack model, green & yellow light experiences. Their temporary nature also offers a deeply powerful opportunity to experiment, draw feedback from the success of an opportunity and iterate to make even richer visitor experiences.
Looking For More on Audience Centered Experiences?
You can find much more self-guided learning and all of the materials for making yourself an ACE in the Audience Centered Experience Interpretation workbook.
You can find links to seasonal lesson plans which support this emerging skill set in the Audience Centered Experience Trainers’ Guide.