Myths of Creativity


Where does creativity come from? What holds some people back from realizing their creative potential?

In this video, Dr. Melanie Cohen, IT Strategist with the U.S. Department of Housing and Urban Development, interviews David Burkus, Associate Professor or Management at Oral Roberts University and author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas about myths of creativity and how to increase personal and organizational creativity.

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  • Think about the four factors that influence creativity (expertise, creative thinking skills, motivation and social environment). Which of these factors is helping you be more creative? Which of the four is hurting your creativity? What needs to change in order for you to maximize your creative potential?

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