Generation Y Workforce Motivation


Generation Y (those born between 1980 and 2000) is leaving the federal workforce in higher numbers than any other generation. How can the federal government attract and retain Generation Y workers to fill the void left by retiring Baby Boomers? What needs to change in our organizational values to make Generation Y workers want to stay in their organizations in the federal workforce?

In this video, Dr. Melanie Cohen, IT Strategist with the U.S. Department of Housing and Urban Development, hosts Ian Barford of Surface Warfare at Operations Test and Evaluation Force (OPTEVFOR).  He covers how to recruit and retain Generation Y employees into the federal workforce, the differences and similarities between the generations and how to create an organizational culture that appeals to Generation Y values and work ethics.

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  • There has been a recent marketing push to attract more Generation Y visitors the National Parks. How are the marketing strategies used similar to the organizational culture charges suggested in this video?
  • As a leader, how are you making your workplace more attractive to Generation Y employees?

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