Forget the Pecking Order


How do we build a better NPS? Is keeping the status quo the best way to go? These are questions many of us ask ourselves often. As the NPS kicks off second century of stewardship of America’s national parks, we must seek out new and better ways to run our organization. Building social capital within the NPS may be the solution.

Management thinker Margaret Heffernan, explores the idea that “the superchicken model” may not be the best way to run an organization. Ms. Heffernan’s TED Talk explores her observations that building social capital leads to greater results over time.

What You’ll Find

  • What is the “superchicken model?”
  • What three characteristics do successful and productive groups show?
  • What is social capital?

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