Federal Social Media Accessibility Toolkit


More and more, NPS units are relying on social media to interact with the public, providing parks not only interpretive opportunities, but also a way to communicate with the public about emergencies, closures and park updates. It is vital that all information we provide, including information sent out via social media, is accessible to all members of the public. The Federal Social Media Accessibility Toolkit was developed in coordination with social media leaders and users from the public and private sectors to help federal agencies better serve all members of the public, including those with disabilities.

The Toolkit provides best practices and tips on ensuring that all social media content is accessible to everyone. It addresses many social media platforms, as well as general tips on social media use and plain language standards.

What You’ll Find

Background on the Toolkit

  • Who developed the Toolkit
  • Why social media accessibility is so important
  • What you will and will not find in the Toolkit

General Social Media Tips

  • 5 things every social media content manager needs to know
  • Guidelines for writing in Plain Language
  • Tips for making accessible posts on various social media platforms, including:
    • Facebook
    • Twitter
    • Snapchat
    • YouTube
    • Instagram
    • Vine
    • Blogs
    • Other social media platforms (LinkedIn, Pinterest)

Additional Resources

  • Resources recommended by the Community of Practice
  • On-demand training and accessibility courses
  • Other Web resources


How do your site’s social media posts measure up? Are they accessible? What would need to change to make them accessible to all members of the public?

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