Drinking from the Digital Fire Hose


We live in an age of constant data and it is easy to get lost in the amount of data and information available at any given time. Our smart phones and mobile devices are at our sides 24 hours a day, leading to the thinking that we must be reachable and accessible to data 24 hours a day. How can we make sense of all this information, limit the amount of time we spend processing information and make the best possible decisions based on the good data we find?

In this video, Dr. Melanie Cohen, IT Strategist with the U.S. Department of Housing and Urban Development, interviews Dr. Gigi Johnson, Executive Director of the Maremel Institute about ways to increase and simplify how you can use abundant data to make better and more strategic decisions. She also covers strategies for filtering out the “noise” of bad or unnecessary data, dealing with the abundance of digital information and limiting the amount of time we spend on processing data.

What You’ll Learn

This introductory-level session covers:

  • Strategies and tools for creating a proactive “pull” of the right abundant data for future decisions
  • Ways to save you an hour a week in how your team may be using data
  • Insights into social media as a business intelligence tool for listening, not just marketing
  • Learn about and from how other people and organizations are using data and social media

Watch the Video


  • How do you limit the amount of time you spend on processing digital information? If you don’t, why not?

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