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Advocating Up: Making the Case that Virtual Visitors Matter – #Diginterp Indepth

Overview

This video addresses how to advocate for a greater digital park presence and meeting the needs of our digital and on-site visitors alike.

Objectives

This video asks:

  • How do you convince your park’s management that digital visitors are real?
  • Where is your time better spent, on the conducted activity that services two visitors or on the Facebook post that serves thousands?
  • And does a virtual visitor count the same as a person visiting the resource, or does something get lost in the translation to bits and bytes?

The Diginterp Indepth series is a live video hangout featuring interpretive ruminations of John Rudy and John Tobiason. Focusing on how interpretation translates to the digital realm, the Indepth series can help make more effective messaging in media.

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