Developing POP (Professional Online Presence)


Do you have a professional online presence? Most of us have a personal online presence, but how much thought are you giving to your professional brand? What online impression are you giving to your work peers, supervisors, employees and current or future employers?

In this video, Dr. Melanie Cohen, IT Strategist with the U.S. Department of Housing and Urban Development, interviews Dr. Dawn Edmiston, Clinical Associate Professor of Marketing at the College of William & Mary, on the importance of a professional online presence.

Watch the Video


  • What is your professional brand? How is it different from your personal brand?

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