Choosing the Right Medium for Your Message


You have a message you need to get out. Do you call, email, text or tweet?

With all of the communication mediums at our disposal – phone calls, text, email, social media, etc. – how do we choose the best way to send our message so that we are understood? Different messages and audiences require different communication mediums; choosing the wrong medium can lead to misunderstandings and embarrassment for you and your organization.

In this video, Dr. Melanie Cohen, IT Strategist with the U.S. Department of Housing and Urban Development, interviews Dr. Christopher Durney of Phase One Consulting Group about simple rules for choosing the right communication medium for your message.

Watch the Video


  • How do you choose what communication medium to use? Does your method change based on your message, who you are communicating to, or another criteria?

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