Can charisma be learned? Yes!
In this short video, Brian Johnson explains how you can improve your charisma as gleaned from the book The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox Cabane.
What You’ll Learn
After completing the work on this page, you will be able to:
- Know that charisma is a skill that you can cultivate
- Identify 3 characteristics that form high levels of charisma
- Comprehend how to improve these 3 characteristics
Watch the Video
After watching the video, reflect on the following questions. Jot down your thoughts. Consider sharing this video with a colleague or a work group for an insightful discussion.
- What does charisma have to do with leadership?
- Rate your own personal level of charisma based on the 3 characteristics explained in the video.
- Try it for a day. Dial up your personal magnetism with Brian’s 1% challenge to optimize one or more of the 3 characteristics today.
NOTE: The content in the video ends at about 5 minutes and 45 seconds and is followed by an advertisement. There is no continued content after the advertisement.
Here’s more to spark your thinking on this topic:
- Can leaders have too much charisma? Find out in these Harvard Business Review articles: Too Much Charisma Can Make Leaders Look Less Effective and When Charismatic Leadership Goes too Far.
- Can charisma be measured? Discover the answer in this Harvard Business Review article: Defend Your Research: We Can Measure the Power of Charisma.
NOTE: There is a limit of viewing 4 online resources per month at Harvard Business Review without a paid subscription. If you click on the above HBR links, each will count toward your limit.