Charisma 101


Can charisma be learned? Yes!

In this short video, Brian Johnson explains how you can improve your charisma as gleaned from the book The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox Cabane.

What You’ll Learn

After completing the work on this page, you will be able to:

  • Know that charisma is a skill that you can cultivate
  • Identify 3 characteristics that form high levels of charisma
  • Comprehend how to improve these 3 characteristics

Watch the Video

Dig Deeper

After watching the video, reflect on the following questions.  Jot down your thoughts.  Consider sharing this video with a colleague or a work group for an insightful discussion.

  1. What does charisma have to do with leadership?
  2. Rate your own personal level of charisma based on the 3 characteristics explained in the video.
  3. Try it for a day. Dial up your personal magnetism with Brian’s 1% challenge to optimize one or more of the 3 characteristics today.

NOTE:  The content in the video ends at about 5 minutes and 45 seconds and is followed by an advertisement. There is no continued content after the advertisement.

Still Hungry?

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Write a Review

  1. I think these are useful tips on how enhance and improve one’s interpersonal skills. Perhaps I should read the book, I think I will, because I think true “charisma” is a bit more innate that learned skills. The dictionary itself defines it as “power of personality” and “divinely conferred power or talent.” The video is a good reminder to utilize strong interpersonal skills such as being present and mindful of body language, but having to remind people to care, to have compassion, to use goodwill, for me falls a little short. If you have to work on expressing compassion and gratitude, you are indeed very far away from having charisma.


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