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American Association for the Advancement of Science Communication Toolkit

Scientific communication typically begins with a lengthy background, followed by a precise and detailed explanation of methods and process, and waits until the very end of the paper to report results or conclusions. Communicating to general audiences requires scientists to flip this sequence. Non-scientists want you to start with the bottom line. Only after they understand why your content is relevant will they be willing to listen to the details.

The American Association for the Advancement of Science (AAAS) Communication Toolkit provides guidance for scientists to build skills to more effectively communicate and engage with public audiences, including ways to apply the fundamentals of communication to scientific topics. It includes links to research on communication, additional AAAS resources, and videos of AAAS communication workshops.

Topics include:

Note: When you are in the resource, links to subsequent topics are in the column on the right-hand side.

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